Coaching software, built by coaches.
The all-in-one platform to program, track and grow your online fitness, nutrition and wellbeing coaching. Join the waitlist for early access and a 30-day free trial.
30-day free trial. No card required. Refer coaches and get 2 months free.
The tools you actually coach with, in one place.
Most coaching software is built by people who've never written a program. Protocol isn't.
Built by coaches, not developers
Every feature comes from real coaching, not a product roadmap. If it doesn't help you coach, it isn't here.
Your whole business, one platform
Programming, athlete tracking, nutrition, check-ins, messaging and payments. Stop stitching five tools together.
From 1-to-1 to all-access
Coach privately, run group programs, sell fixed-length plans, or launch an all-access package athletes subscribe to.
Your brand, front and centre
Your logo, your colours, your app. Protocol runs quietly in the background so your business stays yours.
An app your athletes actually open.
Programming, nutrition, habits and check-ins in one clean app on their phone. They see exactly what to do today, log it in a few taps, and watch their progress build.
- Every session, target and cue in their pocket
- Log sets, auto-detect PRs, tick off daily habits
- Your logo and colours, so it feels like your app
Program, track, feed, and get paid.
Percentage-based programming
Build sessions in a calendar, drag between days, and let loads auto-calculate from each athlete's maxes.
Bespoke forms & check-ins
Design your own check-in forms, drop them into the schedule, and reply in a two-way thread.
Fully integrated nutrition
Set calorie and macro targets with the built-in calculator, build recipes and meal plans, alongside training.
Built-in workout timer
For Time, AMRAP, EMOM, Tabata and intervals with beeps and voice cues. No second app on the gym floor.
Progress & PRs
Track every metric, auto-detect personal records from logged sessions, and celebrate them with your athletes.
All-access
Every program
Payments & storefront
Sell programs and packages, take card payments through Stripe, and get paid without leaving Protocol.
Refer coaches. Get 2 months free.
Bring your network. For every coach who joins Protocol through your personal link, we add two months to your plan, on us. Your link appears the moment you join.
Claim your spotThree steps to early access.
Join the waitlist
Takes about thirty seconds. Only your name and email are required.
Get early access
We invite coaches in waves. When your spot opens, your 30-day free trial is ready.
Refer and earn
Share your link. For every coach who joins through it, you get two months free.
Be first on Protocol.
Reserve your spot and your 30-day free trial. A few quick questions and you're in.
So we know how to greet you.
Good to know
When does Protocol launch?
We're onboarding coaches in waves. Join the waitlist and we'll invite you the moment your spot opens.
What will it cost?
Plans start from £12.50 a month and scale with your athlete count. Every waitlist member gets a 30-day free trial, no card required.
Who is Protocol for?
Online coaches across fitness, strength, nutrition, health and wellbeing, from solo coaches to full teams.
How does the 2 months free work?
After you join, you'll get a personal share link. When a coach signs up through it and starts their trial, we add two months to your plan, free.